11-kms from Ajmer (132 kms from Jaipur in the state of Rajasthan) on the edge of the desert lies the tiny tranquil town of Pushkar along the bank of the picturesque Pushkar Lake. This is an important pilgrimage spot for the Hindus, which has the only temple of Lord Brahma in the country and the world. Lord Brahma is known as the creator of the world as per the Hindu mythology.

The pushkar lake also has a mythological significance associated with it. As per hindu mythology, Lord Brahma was on his way to search for a suitable place to perform a "Yagna' (a fire sacrifice), while contemplating a lotus fell from his hand on the warth and water sprouted from that place. One of them was Pushkar where Lord brahma performed "Yagna".

As indicated by Pushkar's position as the starting point of the grand pilgrimage, the worship of Brahma was considered highly important at the end of the first millenium BC. Pushkar is the only pilgrimage shrine dedicated to Brahma in the whole of India. The function of Brahma - creating the world - has been completed, while Vishnu (the preserver) and Shiva (the destroyer) still have relevance to the continuing order of the universe. Brahma is also a god of the Aryan invaders and during Vedic times, his cult temporarily displaced the more ancient indigenous Shiva and Shakti cults. With the passing of the period of major Aryan influence, these deities reemerged more powerful than before.

The 'Nag pahar' or the Snake Mountain forms a natural boundary between Ajmer and Pushkar. Surrounded by hills on three sides, pushkar abounds in temples. Of these the most famous is the only Brahma temple in the world.

Then there is the holy lake, which has 52 ghats and pilgrim taking a ritual dip in the lake is a common sight specially during the festival.

A city of Pilgrimage from time immemorial with over 500 temples and ghats, Pushkar begets a legacy of timeless architectural heritage. Pushkar radiates an ambience of peace and spirituality that casts a lure to visit again and again.

Pushkar has an immense hidden potential as a tourist destination:

• The Pushkar fair is amongst the largest cattle fairs in the world.
• Amongst the oldest cities in India, with references in mythology and the Mahabharat - Site of the only temple in the world dedicated to Brahma - the creator.
• The site of the holiest lake in the country.
• 52 bathing ghats, which are linked to the lunar calendar, enclose the lake. Each ghat has its own miraculous qualities and powers of healing.
• This city of temples has over 500 temples built over different eras with varied architectural styles.
• The rose garden of Rajasthan - the essence of the famous Pushkar rose is exported the world over.
• The most varied terrain in Rajasthan with sand, rock, hills, vegetation and lakes is ideal for adventure activities.
• Proximity to a number of heritage properties in the area.
• A number of fairs and festivals in Pushkar, especially on the new and full moon days.
• The Dargah of Khwaja Moin-Uddin-Chishti amongst the most sacred Muslims shrines is located at near by Ajmer.
• An opportunity to visit local villages still free from commercialization.